TIED TOGETHER
Nike & (RED) Event Art Direction
Art Direction for Nike x (RED) relay race through the streets of London.
“Tied Together, a global Nike initiative to raise awareness around (RED) and the fight against HIV and Aids, is organizing a six day multi-sport relay race across six cities in the run up to the World Cup.
Each city has formed creative teams - including FADER, Colette, Wasted German Youth, Guggenheim, Javier Perez Gallery, Opening Ceremony, Honeyee, Supreme, MTV - and Kate Moross is working with up to 15 teams to produce their team logo and identity. Kate is also the creative director for the Tied Together Installation and Exhibition at the 1948 venue in East London, while Rosie Lee will look after the creative, design and project management.”
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